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Decorating For The Marketplace Edge...Inside and Out!  Every sophisticated home-seller knows how much it costs to hire the services of an interior decorator. In today’s competitive real estate scene, dramatizing a home’s virtues and solving design flaws through specific decorating techniques will make the difference between netting top dollar or an average return. Staged homes sold in half the time and for about 8% more, according to a recent survey. Surely, anecdotal evidence shows that some homes will sell even higher with full staging than similar homes in their area where no attempt has been made to spruce up. Dramatic Home, a division of NJDreamHouses.com, offers this complimentary, value-added service to clients who list their homes with Roberta Baldwin & The Baldwin Dream Team at Keller Williams Towne Square. Roberta’s successful staging techniques have been profiled in The New York Times, Star Ledger and other journals. Roberta was also featured on ABC's "Nightline," where she showed how exterior "staging" creates all-important curb appeal. She will provide the homeowner with: - Interior and exterior color consultation
- Suggestions for eliminating clutter
- Tips on low-cost kitchen and bath updates
- Re-arrangement of existing furniture
- Landscaping options
- Custom decoration with loaners from Roberta's private collection of art objects, bedding, bath and other room enhancements
- At homeowner's discretion and cost, professional references for additional design/renovation and landscaping projects are also available. If you would like to enhance the presentation of your home so it will stand out in the marketplace, Roberta will create a manageable schedule for completion of staging tasks, working with you to achieve the best outcome for homeowner and agent. Walls looks bare? Roberta now also offers "Artistic Home," to further dress your house for success. Working with well-known local artist/administrator Carol Cohn, former director of the Yard School of Art, Roberta can provide the distinctive work of local artists to hang on your walls while your house is on the market. Call or email Roberta to discuss the difference "Dramatic Home" and "Artistic Home" will make for your property.
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Cosmetic Improvements >Cosmetic Flaws
Many buyers make home buying decisions based primarily upon emotional reactions to the homes we show them. A freshly-painted house with clean windows and waxed floors will sell for top dollar, while a nearby home which needs a lot of cosmetic attention may languish on the market, even with a much lower asking price.
If you find yourself in the position of comparing two such houses, put your imagination to work. If the only difference is paint, cleaning, and carpeting (or getting unsightly furniture moved out), remember that these are fairly low ticket items that you would probably choose to do even if the house is in good shape. If you focus your attention on the location and the condition of the structure and the major systems, you may be able to get a "not-very-rough" diamond at a great price. If cosmetic problems make you nervous about the home, the structural inspection can answer most of your questions.
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During what months of the year do most people move from one home to another?
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Most moves occur between the months of May and September. |
 See More Real Estate Trivia > |
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Roberta Plutzik Baldwin, Realtor
Keller Williams NJ Metro Group
Glenmont Square
15 Bloomfield Avenue
Montclair, New Jersey
Office: 973-783-7400
Cell: 973-420-9043
Fax: 973-842-0745
robertabaldwinteam@gmail.com
Over the past 16 years, Roberta Baldwin has become one of Essex County, NJ's most respected real estate professionals, often quoted in the national media and featured for 2 seasons on the HGTV's hit show "Bought & Sold." A recipient of the New Jersey Association of Realtors Circle of Excellence Sales Award for 15 consecutive years, Roberta brings a myriad of talents to the job of helping her clients buy and sell homes. Before buying the franchise for the new, fast-growing Keller Williams Realty NJ Metro Group Market Center in 2010, Roberta was honored to be inducted into the RE/MAX International Hall of Fame after a string of accolades as one of the top-producing RE/MAX agents in the world. An award-winning former journalist, author, newspaper editor, marketing and publishing executive, her well-honed organizational, creative, and people skills are brought to bear on every deal she negotiates. Her flagship website, NJDreamHouses.com, is the anchor for the "What's New in Essex County Real Estate" newsletter she writes regularly for thousands of people interested in buying and selling in the North Jersey marketplace. Her super search site, www.FindBestNJHomes.com, is used by countless active NJ buyers and sellers. Roberta offers sellers a sophisticated mix of high technology marketing and sensitive interpretation their personal needs, while offering buyers she works with the expert advice and knowledge of local towns, schools and commutes. Her insightful blog, SuburbanDigs.typepad.com, simply said, tells it like it is! Considered an expert on pricing, buyer and and seller psychology and staging homes to maximize value, she is often interviewed by New York Times, NJ's Star Ledger, on ABC's "Nightline" and CBS's "Early Morning," as well as appearing frequently on MSNBC. In 2011, Roberta launched and is featured in a new docu-video series (YouTube.com/TheBaldwinTeam) supporting The Baldwin Dream Team listings. Roberta and her energetic and knowledgeable team of agents, The Baldwin Dream Team -- Nancy Chu, Sidney Simon, Nick Baldwin and Juliet Bowen -- are unmatched in their marketplace, stressing service and integtrity in every deal they do!
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